A Single Project to Tell the Story of the Italy We Love

Last year, we conceived and created Icon: this journey through Italy’s wonders, staying in our exclusive and prestigious villas. Throughout this process, we organised, we thought, we told stories, we created, but above all we understood what it truly means to live an immersive villa experience. Indeed, it represents much more than a stay, a holiday, a trip…

A new concept of hospitality, an avant-garde notion of welcome, a new “living experience” made of moments of pure pleasure (the “slow living”) and “tasting” every corner of the villa, to experience it in all its dimensions beyond a simple stay.

Furthermore, we organised cooking classes, yoga lessons, a romantic dinner under the stars, pure relaxation accompanied by a piano…

Subsequently, we found ourselves gathered around a table, at the end of our journey, with melancholic hearts but full of emotions and moments to cherish and remember with those we love. This is precisely the world we shared with you last year here on the blog!

For us, EV Icon Italy is much more than a project.

It is essentially a journey rich in places, emotions, colours, fragrances, inimitable sounds.

For instance, the singing of cicadas, the chirping of birds, the wind rustling through the grass; the sound of glasses toasting; laughter around a table; music playing whilst the chef prepares our dinner…

Consequently, all of this has become something more than a holiday. It has become home, our home away from the frantic pace of everyday life. Moreover, very often we extended our stay because we weren’t yet ready to return to our routine.

Not merely a stay… In addition, what Emma Villas has allowed us to do is experience intense emotions together, listen to the rhythm of nature in which the villas are immersed, in complete relaxation, comfort and privacy.

Therefore, EV Icon Italy will resume its beautiful adventure in June.

EV Icon Italy 2025: the second chapter, the second season. As a result, we are ready to share everything with you on the blog and on our social media. Finally, we are ready to dream and make you dream again! We are about to set off!