True Sicily is the Sicilian edition of TRUE, which describes itself as Italy’s leading luxury travel network. In November 2026 the event brings more than 50 international travel advisors to Sicily, whom TRUE counts among the world’s top-selling luxury travel advisors, and Emma Villas is present. It is an invitation-only B2B event, not a fair open to the public: hotels, resorts, villas and DMCs meet the advisors in one-to-one appointments, followed by fam trips. The new edition of True Sicily closes TRUE’s 2026 calendar.
What really matters about this edition
- Format: one Italian region per edition; pre-scheduled one-to-one meetings between exhibitors and advisors, followed by fam trips, site inspections and experiences on the ground.
- Participants: more than 50 international travel advisors, a selection of the island’s hotels and resorts, and Emma Villas.
- 2026 itinerary: Pre-FAM in Taormina and Syracuse; heart of the event at Verdura Resort, a Rocco Forte hotel, and in Agrigento; for the first time two official Post-FAM trips, including the Comune di Palermo.
- Partners thanked by TRUE: Rocco Forte Hotels, Essence of Sicily DMC, La Bottega Collective, Blastness, Primerent, Flywire and all Sicilian partners.
True Sicily is one of TRUE’s four regional editions in 2026, alongside Puglia, the Dolomites and Sardinia. Each edition is dedicated to a single region and brings together only hotels, resorts, villas and DMCs from that region.
Emma Villas is present at True Sicily in a year in which, according to the company’s management data as of 14 May 2026, Sicily records +6% in weeks booked and +3% in bookings for the 2026 season compared with 2025, with an average stay of 7.62 nights. In 2025 the portfolio included 61 villas in Sicily.
Four Emma Villas in Sicily
Four Emma Villas with a pool in the provinces of Agrigento and Trapani.
VILLA MULBERRY 10 – Sleeps 10 (5 bedrooms, 5 bathrooms)
A villa of about 350 sq m of interior space on two floors, in a residential area 6 km from the centre of Sciacca, with an infinity pool facing the sea (9 x 4.5 m) and a veranda with dining and living area overlooking the pool. It has five double bedrooms, each with an en-suite bathroom. The rocky beach of Testa di Crasto is a 600 m walk away.
VILLA TERRA DEL SOLE 8 – Sleeps 8 (4 bedrooms, 4 bathrooms)
A renovated 19th-century farmhouse on the Licata plain, about 4 km from the town centre. Three bedrooms are in the original stables, around a courtyard with a pergola (two doubles, one with a king-size bed, and one twin with joinable beds); one double is in the mini apartment. The pool, about 7 x 14 m with sea views, a slide and a diving board, is about 150 m from the main building.
VILLA ZAGARA 6 – Sleeps 6 (3 bedrooms, 3 bathrooms)
A lawn and palm garden surrounds the house and the infinity pool (10 x 5 m), with a large terrace, a covered area with seating, dining table and barbecue, and a sun deck with loungers. The three bedrooms are doubles, each with an en-suite bathroom. The nearest beach, Marinella, is 11 km away.
CASAVENTO PUZZITEDDU 6 – Sleeps 6 (3 bedrooms, 3 bathrooms)
A villa with an 11 x 5 m rectangular saltwater pool and a stone sun terrace of about 300 sq m with six loungers. The bedrooms are on the first floor: two doubles with en-suite bathroom and one with a bunk bed; the guest bathroom is on the ground floor. Puzziteddu beach is about 350 m away on foot.
Number of guests and distance from the sea
The official listings give beds and distance from the sea for each villa.
- Up to 6 guests: Villa Zagara 6 and Casavento Puzziteddu 6.
- 8 to 10 guests: Villa Terra del Sole 8 (sleeps 8) and Villa Mulberry 10 (sleeps 10).
- Distance from the sea: Casavento Puzziteddu 6, about 350 m on foot from Puzziteddu beach; Villa Mulberry 10, 600 m on foot from Testa di Crasto beach; Villa Terra del Sole 8, beaches 1 to 4 km away; Villa Zagara 6, Marinella at 11 km.
What to check before booking
- Actual beds, bedrooms and bathrooms: bed arrangements vary from villa to villa.
- Distance from the sea and places to visit, listed on each villa’s page.
- Pool opening period: for Villa Terra del Sole 8 and Villa Zagara 6 it runs from 1 May to 31 October.
- Pool location: at Villa Terra del Sole 8 it is about 150 m from the main building.
Local experiences and practical notes
The True Sicily itinerary starts in Taormina and Syracuse with an exclusive Pre-FAM, continues at Verdura Resort, a Rocco Forte hotel, and in Agrigento, and includes for the first time two official Post-FAM trips, including the Comune di Palermo. Agrigento is home to the Valley of the Temples, a UNESCO site since 1997.
Frequently asked questions
What is True Sicily?
True Sicily is the Sicilian edition of TRUE, the Italian B2B events platform for luxury travel founded in 2022 by Luigi De Santis. It brings Sicilian hotels, resorts, villas and DMCs together with international travel advisors, by invitation, in one-to-one meetings followed by fam trips.
When and where does the 2026 edition take place?
True Sicily takes place in November 2026. The Pre-FAM starts in Taormina and Syracuse, the heart of the event is at Verdura Resort, a Rocco Forte hotel, and in Agrigento, and two official Post-FAM trips are planned, including the Comune di Palermo.
Who takes part?
More than 50 international travel advisors and a selection of the island’s hotels and resorts take part in True Sicily. Emma Villas is present at the event. TRUE thanks as partners Rocco Forte Hotels, Essence of Sicily DMC, La Bottega Collective, Blastness, Primerent, Flywire and all Sicilian partners.
Where can I find Emma Villas properties in Sicily?
On the dedicated Sicily page of emmavillas.com.
