Emma Villas takes part in the Stati Generali AIGAB 2026, the second edition of the short-term rental summit organised by AIGAB (the Italian Association of Short-Term Rental Managers) at the Teatro Nazionale in Milan on 26 and 27 October 2026. On Tuesday 27 October at 12:00, Giammarco Bisogno, founder and CEO of Emma Villas, speaks on the panel «M&A e quotazione: leve strategiche per la crescita nello short term rental» (M&A and listing: strategic levers for growth in short-term rentals). The topic is how a vacation rental company can grow in a market that is becoming more mature. Emma Villas’ answer: quality of service, organisational efficiency and a solid business model.
What Really Matters at the Stati Generali
The Stati Generali AIGAB 2026 bring together institutions, platforms, property managers and companies from the sector: the programme features 31 speakers and about 900 entrepreneurs in the audience, with the patronage of the European Parliament and several ministries. Over the two days, five themes are at the centre:
- Rules and restrictions: municipal, regional and European regulations, with a dedicated panel on the rules in Florence, Venice, Bologna, Rome, Naples and Rimini.
- Taxation and compliance: the latest legislative, tax and contractual updates for short-term rental operators.
- Platform strategies: presentations from Airbnb, Booking.com and Vrbo.
- Business models: doing business in 2026 between artificial intelligence and human capital, through to M&A and stock market listing.
- Territories: the role of property managers in areas such as Bormio, Sardinia, Sicily and Cervinia.
As reported by the trade press, AIGAB lists among its priorities a more uniform national framework, stable taxation and a clear definition of the professional manager. professionale.
Emma Villas’ Contribution: M&A, Listing and Sustainable Growth
The panel on extraordinary transactions explores the complementary role of mergers and acquisitions as a strategic lever for the growth of vacation rental companies. It is moderated by Paola Dezza, editor of Il Lunedì and Real Estate editor at the Il Sole 24 Ore Group, and features Francesco Zorgno, CEO of CleanBnB, alongside Bisogno. Emma Villas brings first-hand experience to the Stati Generali AIGAB 2026: the company has been listed on Euronext Growth Milan since 29 September 2023, and acquisitions have always been central to its growth policy.
The listing strengthened a clear conviction. In a market fragmented among many small operators, bringing together synergistic and compatible businesses is a qualifying factor for growing faster, yet efficiently and sustainably.
Giammarco Bisogno sums up the direction (translated from the original Italian): «The future of the sector will increasingly depend on the ability to combine scale, specialisation and quality of hospitality. Innovate, but stay human.»
For Emma Villas, the value of the Stati Generali AIGAB 2026 lies in bringing to an industry-wide discussion a model in which M&A continues without distorting the company’s identity, focusing on proximity, relationships with owners and the quality of the experience offered to guests.
Domus Rental: An Example of Integrated Growth
The acquisition of Domus Rental is the concrete case of this strategy. The company, which specialises in managing villas and apartments for short-term rental on Lake Garda, joined the Emma Villas Group in late July 2024 and is 100% owned. The deal strengthened the company’s presence in Northern Italy, between Verona and Lake Garda, drawing on the skills of the local management: the company is run by Alessandra Marconi. The Domus Rental case, which Bisogno presents at the Stati Generali AIGAB 2026, is told through its numbers:
- Revenue: from approximately €2.2 million in 2024 to €3.0 million in 2025 (+36% year on year).
- 2026: already by August, revenue shows double-digit percentage growth compared with the whole of 2025.
- Portfolio: from 72 units at the time of acquisition to 95 units, spread across more than 24 locations on Lake Garda.
The 2026 and portfolio figures are management data as at 31 August 2026. Being part of a structured Group has allowed Domus Rental to expand the online and offline visibility of the properties it manages, thanks to a significant widening of its communication channels.
What It Means for Owners and Guests
The message Emma Villas brings to the Stati Generali AIGAB 2026 has a direct impact on those who entrust a property and on those who choose a villa for their stay.
- For owners: the relationship with those who entrust their property remains central even as the company grows. According to Emma Villas, entrusting a property means immediate income guaranteed over time, property management services and insurance protection against accidental damage.
- For guests: the portfolio includes more than 600 villas and prestigious estates and welcomes more than 55,000 guests every year. The quality of the experience remains the benchmark for growth.
Practical Information About the Event
The Stati Generali AIGAB 2026 take place in Milan over two days, Monday 26 and Tuesday 27 October. For timings, the full programme and registration, the AIGAB website is the reference.
- Event: Stati Generali degli Affitti Brevi, second edition
- Organiser: AIGAB (Italian Association of Short-Term Rental Managers)
- Venue: Teatro Nazionale, Milan
- Emma Villas session: 27 October 2026, 12:00, with Giammarco Bisogno
- Panel: «M&A e quotazione: leve strategiche per la crescita nello short term rental»
