This is the beating heart of Tuscany where history, culture and traditions intertwine to give life to one of the most fascinating events in the world: the Palio di Siena. This passionate historical event dates back centuries and continues to capture the imagination of all who are lucky enough to witness it. In this article, we will take you on a journey through the Palio di Siena and explain how  The Magazine will allow you to discover this historic event and the city in all its glory.

An Ancient Tuscan Tradition

The Palio di Siena is much more than just a horse race: it is a celebration rooted in the history and traditions of Tuscany. This event is held twice a year, on July 2 (which we talked about here) and August 16, in the beautiful Piazza del Campo, declared a UNESCO World Heritage Site.

The Passion of the Contrade

Siena is divided into 17 contrade (districts), each with their own history, flag, colours and anthem. Each year, ten contrade are drawn, which will then compete in a crazy and fascinating race, in which the horses, ridden by expert and courageous jockeys, challenge each other to win. Each contrada yearns for victory, not only for prestige, but also for the honour and pride of their inhabitants.

The rivalry between the contrade is palpable in the air and renders the atmosphere of the Palio unique and electrifying.

If you wish to fully immerse yourself in the Palio di Siena and look at the city from a different perspective, The Magazine is the perfect travel companion. Inside you will find a visual journey through Siena (and beyond).

To fully enjoy this experience, we invite you to come to our store in the center of Siena (located in Piazza Giacomo Matteotti, 5), where you can buy The Magazine and let yourself be inspired.