The Emma Villas Roadshow “Your Property First 2026” continues, a series of meetings dedicated to owners of prestigious villas and estates within the company’s network. The initiative aims to strengthen direct dialogue with the territory and further enhance high-end Italian hospitality.
After traveling across several Italian regions, the roadshow made stops in Sicily and Puglia, two of the most representative destinations for experiential tourism and luxury villa vacation rentals in Italy and across the Mediterranean.
Sicily: meetings in Catania and Palermo
The Sicilian stages took place in mid-May between Catania and Palermo, involving over 40 owners of properties included in the Emma Villas portfolio.
The meetings provided an important opportunity for discussion on the evolution of the international tourism market, changing guest expectations, and the tools available to owners to enhance their villas within an increasingly competitive, experience-driven environment.
Sicily confirms itself as a destination that combines sea, culture, authenticity, and strong local identity—key elements for today’s traveler seeking exclusive and immersive stays.
Puglia: Gallipoli and Ostuni at the center of the dialogue with owners
After Sicily, the roadshow moved on to Puglia, with two events held at the end of May in Gallipoli and Ostuni, emblematic areas of Mediterranean hospitality and villa tourism.
These meetings also involved numerous owners from the Emma Villas network, who had the opportunity to engage with members of the company’s management team.
With its historic masserie, trulli, villas immersed in nature, and properties with strong local identity, Puglia is now one of the most dynamic regions in the Italian tourism landscape, increasingly attracting both Italian travelers and a growing international clientele seeking authenticity, privacy, and high-quality experiences.
A roadshow to strengthen relationships and enhance the territory
The “Your Property First 2026” tour is designed to strengthen direct relationships with property owners, creating opportunities for listening, sharing, and discussion about the opportunities offered by the luxury villa rental market.
Through these meetings, Emma Villas reinforces its role as a strategic partner in the management and promotion of properties, supporting owners in enhancing their estates and creating increasingly personalized guest experiences.
The initiative is also part of the company’s 20th anniversary celebrations, marking a milestone that confirms its commitment to continued investment in the Italian territory and in relationships with those who preserve some of the country’s most beautiful properties.
From Sicily to Puglia, the roadshow has showcased an authentic Italy defined by iconic landscapes, widespread hospitality, and unique properties, where the value of the experience stems above all from the relationship between territory, owners, and guests.
