Puglia is a magical and surprising land, a mosaic of colours, flavours and traditions that intertwine with an ever-changing energy. From the cliffs overlooking the crystal-clear sea to the sun-bleached villages, from the expanses of centuries-old olive trees to the intense aromas of Mediterranean cuisine.
In recent years, Puglia has been able to go beyond its timeless beauty, investing in innovative projects that highlight the local area and hospitality. Today, the region is not only renowned for authenticity, but also for exclusive and sustainable experiences, attracting travellers from all over the world in seeking true emotions and exceptional stays.
Emma Villas has also chosen to invest in this extraordinary area, expanding its offer and making it increasingly heterogeneous. Trulli nestled in the green, farmhouses with rustic charm, design villas with a contemporary character, perfect residences for families and minimalist style dwellings: each property has been selected to offer a tailor-made experience, able to meet the desires of every traveller. A unique way to experience Puglia, with the comfort and privacy of an exclusive villa.
🔗 Discover our villas in Puglia here
Puglia: latest efforts for sustainable tourism
Recently, Puglia has received important awards in the tourism industry. For example, the ‘zuppa della felicità’ (happy soup) by agrichef Federica Sparascio of the ‘Gli Ulivi’ agritourism triumphed at the 7th Agrichef Festival, highlighting the region’s culinary excellence. In addition, the region has benefited from funding for the creation and redevelopment of areas equipped for open-air tourism, promoting a sustainable and proximity-based approach.
(Source: CIA – Agricoltori ItalianiMinistero del Turismo)
Puglia continues to establish itself as one of the most sought-after tourist destinations internationally. This is demonstrated by the data presented at the International Tourism Exchange (BIT) in Milan, which certify a 22% increase in foreign presences in 2024, with an internationalisation rate of over 41%. This positive trend is also evident in the expectations for Easter and the summer season, with a significant increase in bookings by foreign tourists.
(Source: ImmediatoStato Quotidiano)
Stay in a villa in Puglia with Emma Villas
To fully experience the wonders of Puglia, Emma Villas offers an exclusive selection of villas located in the region’s most evocative locations. Each property is chosen to guarantee comfort, privacy and an authentic immersion in the local culture.
Here are 3 suggestions from our Villa Specialists on where to stay in Puglia:
Kyvos owes its name, which derives from the Greek ‘κύβος’ (cube), to its square and minimalist structure, in which white dominates every space and provides a bright and elegant atmosphere. The interiors are the perfect combination of essential lines and modern furnishings; they are also distinguished by the use of natural materials such as wood, metal and glass. Just a few steps away from the villa is the picturesque meeting point of the Adriatic and Ionian Seas.
Outside, the villa is surrounded by a park of about 8000 square metres: it is a green lawn that alternates with the presence of Mediterranean scrub plants (rosemary, lavender and thyme), diffusing the typical Salento perfume into the air. If you close your eyes and take a deep breath, I am sure you can smell it too…
🔗 Kyvos
Villa Puspo is located in the heart of the countryside of Carovigno, Alto Salento, surrounded by a natural setting of centuries-old olive trees. The villa, which retains its charm thanks to its modern design and combination with traditional architectural elements, is divided into two main units: the first is minimalist and contemporary; the second, which is a trullo, has a romantic and timeless charm. The olive grove surrounding the villa also contains numerous fruit trees, including a small lemon and citrus grove.
Villa Puspo is an ideal location for discovering the region and the many attractions of the Puglia hinterland, including wine and food culture and boat excursions, as well as allowing for complete immersion in nature.
Masseria Samali is a completely renovated old farmhouse located in the heart of an agricultural estate and housed within a building, the core of which dates back to the end of the 16th century. The traditional architectural elements are in the spotlight, with typical and characteristic décor.
The masseria is located a few km from Porto Cesareo and 20 km from Lecce, the ‘Florence of the South’, famous for its splendid Baroque and Rococo monuments.
Puglia: masserie, traditions and experiences
Puglia confirms as a destination that can renew itself, enhancing its traditions and embracing innovation in the tourism business. By choosing one of the exclusive Emma Villas, you will have the opportunity to discover this extraordinary area, living an authentic and sophisticated experience.
🔗 Book now
