A place between time and nature
2025 confirms Lake Como is one of the most desirable destinations in the world. And it is not just the glossy photographs or the tales of those who have loved it that say so, but the numbers.
More than 5.6 million tourist presences were recorded just in 2023, an increase of more than 20 per cent compared to 2019. Driving the growth is international tourism, which accounts for almost 90% of the presences, with an increase also in the average visitor expenditure.
Lake Como today responds to a new type of demand: the demand of a conscious traveller, who seeks authenticity, understated beauty and personalised experiences. No longer just a romantic destination, but a refined haven for every season of life.
Places like Bellagio, Cernobbio, Varenna and Menaggio stand out for an offer that knows how to speak to the senses, without excess: historic villas, gardens overlooking the water, art and artisan crafts, local flavours and moments of precious silence.
The new hospitality trends on Lake Como
Authentic experiences and tailor-made stays
In 2025, hospitality is evolving towards a new concept: more intimate, more conscious, more experiential. Travellers are not just looking for a place to sleep, but a space in which to experience something that stays. And on Lake Como, this vision meets a perfect scenario: villas overlooking the water, natural settings that are still authentic, a beauty that invites slow living, and more.
The villas thus become true tailor-made retreats, transforming themselves into spaces of sharing, relaxation and discovery.
Emma Villas has given a real boost to this new way of travelling, offering its guests the possibility of enriching their stay with authentic experiences and exclusive services, bookable directly from the site or by contacting our Villa Specialists and Experiences Specialists. A simple, intuitive system designed to create moments to remember, without giving up freedom.
From dinner with a private chef in the villa to a yoga class at sunset, from food delivery with selected local products to guided excursions among the wonders of the area: each experience is designed to enhance the villa and the time spent inside as well as to open windows on the surrounding context, without hurry, without filters.
What is realised is a tailor-made living experience, where the word ‘luxury’ gives way to a more intimate idea: feeling good, feeling at home, feeling in the right place.
👉 Discover all Emma Villas experiences
Three Emma Villas to experience Lake Como
Tenuta di Eupilio
📍 Eupilio, up to 18 guests
A prestigious villa nestled in a five-hectare park, overlooking the Brianza lakes and spaces that are all about family, events and unforgettable experiences. Tenuta di Eupilio is the ideal choice for those who want a villa in which to welcome their nearest and dearest, amid history, tranquillity and details that speak of authentic elegance.
Villa Pina
📍 Sulbiate, 8+2 guests
A cosy and reserved corner, nestled in a panorama of authenticity. Villa Pina is designed for those seeking an intimate, yet scenic stay: between views of Lake Como, cosy interiors and a private wellness area. A place to breathe, to stop, to feel.
Villa La Dolce
📍 San Siro, 8 guests
Close to the shores of the lake, Villa La Dolce is the perfect blend of contemporary design and Italian soul. Large windows & outdoor living: everything invites to sharing, to the simple beauty of slow days, to the happiness of small things.
Choosing a Lake Como villa
Choosing Lake Como means choosing a different rhythm. It means slowing down, breathing deeply, letting oneself be inspired by a panorama which invites to wonder and intimacy. In this context, Emma Villas does not simply offer villas: it proposes holiday experiences that valorise the area with respect and authenticity.
Each selected villa has a story to tell: there is the elegance of a secret garden, the silence of a morning overlooking the lake, the authenticity of a table laid with local produce. There is the care of a reserved but present welcome. There is the chance to choose – always – how to live your time, in harmony with the place.
Emma Villas believes that beauty should be preserved and shared with kindness. And this is why every stay is designed to enhance what makes the area so special, without denaturing it.
From made-to-measure experiences to the selection of villas in iconic but authentic locations, every detail represents a clear idea of hospitality: that which knows how to welcome without invading, which follows without compelling, which celebrates without boasting.
On Lake Como, as in every other part of Italy where it is present, Emma Villas invites you to experience not just a holiday, but a pause of peace. A choice of high value, for those who love to travel with sophistication and consciousness.
Book your villa on Lake Como now and start dreaming of your villa experience: intimate, authentic, unforgettable.
