Positive debut for the Emma Villas Tour 2018, held at the Milan Linate Novotel on Friday, March 2nd.
The first meeting of the Emma Villas Tour 2018 was held on Friday March 2nd at the Novotel Congress Hall at Milano Linate Aeroporto with great satisfaction of the participants and staff.
After the great success attained last year, with events held in Florence, Chianciano Terme, Pesaro and Catania, in which over 250 property owners participated, the second edition of the Emma Villas Tour began in Milan and will continue until May in 5 other Italian cities, from north to south. The tour arises from the need and desire of the Emma Villas staff to be close to the owners of the prestigious facilities on offer and to make themselves known to potential new owners of luxurious villas, country houses and apartments located throughout the country.
The event was held in two main sessions; the morning session open to all owners who currently have active contracts with the Tuscan company and the afternoon session with the participation of potential owners wishing to find out about this increasingly flourishing reality of Italian tourism. Both sessions recorded a high number of people present despite the adverse weather conditions.
The morning session began around 9.30 am with the welcome coffee that greeted the Emma Villas owners and which saw them participating in a moment of aggregation by many considered to be interesting and stimulating.
After a brief presentation of the company’s history and structure Giammarco Bisogno, President and CEO of Emma Villas, outlined some of the data relating to the 2017 season, presented the recent innovations implemented and the results obtained but, above all, he focused on the description of the trends for the 2018 and 2019 season. He then described the main marketing and communication strategies (from search engines to portals, from mailing to TV spots), the importance of the concept of flexibility and how important it is to de-seasonalize the bookings in the mid and low season periods.
There was great response from the owners who, after the intervention, requested, visibly satisfied, a conversation with the various departments, from Booking to Sales, from Marketing to Administration.
The afternoon session began at 2.30 pm with the signing of the potential owners who received a bag at the main desk with the new “Rent Your Villa 2018” brochure and the new, always elegant, 2018-2019 Catalogue. The second phase of the event began with the presentation of what Emma Villas is and what it does and how the development of this solid reality took place over time and how it now puts forward an uncommon concept of tourism. Afterwards, all the main features that, over the years, have contributed to the growth and renown of this company, some important statistical data and all the principal “extras” that distinguish Emma Villas compared to the more common tourist portals, were presented. Finally, the restyling of the EmmaVillasPlus.com website was presented, with its new layout and contents.
At the end of the meeting the owners present came forward to talk with the relative sales managers and they were interviewed, offering compliments and commendations to Emma Villas for the organization and presentation of their format.
“It was a great day despite the weather conditions that hindered the arrival of some of the participants.” – comments President Bisogno – “I remain convinced that the Tour is an excellent idea for our owners, in order to get to know each other, to keep up-to-date and to go forward. This Tour is becoming a means of work for us and of improvement for the owners, creating a stimulating climate and a fantastic atmosphere. Regarding the session with the Potential Owners, I consider it very delicate because we need to introduce ourselves and convey our fundamental messages, that is, the solidity of the company and the trust that the owners can place in us.”
Emma Villas wishes to thank all those who attended this first event and takes the opportunity to invite those owners who could not attend, due to the bad weather, to register for future meetings through our website www.emmavillas.com/tour2018.