The curtain falls on BIT, the International Tourism Market (Borsa Internazionale del Turismo), held from February 10 to 12 at FieraMilanoCity.

A huge success for Emma Villas Tour Operator, the great reality of short-term villa rentals in Italy headed by the CEO Giammarco Bisogno. Record attendance at stand G66 in Hall 3, the Emma Villas and Emma Villas Plus stand.

Several themes were touched during the three days in Milan: they ranged from meetings with agencies to owners and  new technological realities, only possible at the BIT. The conventions, too, held by professionals in the sector which took place in the meeting areas provided by the fair, including the wonderful BeTech Arena, proved to be a great formative occasion where it was possible to discuss topics related to web marketing, digital marketing and to new trends in the tourism world, such as Instagram and the influencer segment.

These were not the only topics touched upon during the conventions: also discussed was the future of short-term rentals, the importance of reviews, the regulation of the new rules concerning leases and, finally, of Weddings.

Also a nice feedback  for Emma Villas Plus was the “Wedding & Events” section of Emma Villas, which found a large space within the event, receiving compliments from all the insiders. Many were the selected conventions and many were the ideas from experts in the “Weddings&Events” section which will act as a stimulus for new initiatives in this direction.

“It has been a long time since we participated in a fair in Italy:” – commented the President of Emma Villas, Giammarco Bisogno – “it was a great idea. All our offers have been given great visibility: a success that we shall definitely repeat in Rimini and in other upcoming fairs. We must do our utmost especially in the out-of-office phase, putting our face and resources in place. The fair is only the tip of an iceberg: we shall take a cue from these three days to improve the experience of the next fairs, perhaps even doing co-marketing operations with partners close to us thanks to volleyball, renting larger physical spaces so as to provide ever new solutions to our offer”.